Marketing mix
-
Promotion: In supermarkets, television and in posters
-
Place: In supermarket, on internet, in the places of house products
-
Price: It depends: small $80, medium $150 and large $250
-
Product: Food container
It can maintain the temperatures you want
Innovative product
It is suitable for all the public
Conclusions of the focus group
The conclusion of this focus group were three things:
​
1. The material must be very good but cheap, since we are in a difficult economic time and obviously buyers will not want to spend too much on a new product.
​
2. The design must be appropriate for any age, even if it is children who wear bright patterns or colors so that they want to buy them. For adults it would be a more serious or more elegant lake since they are more convinced by an elegant and modern product.
​
3. The product should be the lightest and most comfortable for consumers to be happy with the product. This is how we conclude that it must be made of a not so heavy material or a not heavy metal. The stones should be few so that it does not weigh too much and is very easy to load.